Neeraj Kakkar, Co-Founder, CEO, Hector Beverages commented on the launch, “Since our inception, the Doy pack has been the biggest contributor of our identity. Our 500 ml pack is a result of innumerous feedback from our consumers for a bigger volume pack. After chasing this project for about a year, we have finally launched our 500ml pack with a lot of help from the entire team at Tetra Pak. We are extremely happy to give our consumers more reasons to share our drinks.”
These new cartons will be available in stores all over the country and priced at Rs. 55 and Rs. 75 respectively.
“The TPA 500ml package with the re-sealable screwcap will give consumers not just a superior drinking experience from a modern and distinctive pack but also many opportunities to share Paper Boat’s delicious ethnic flavours with special people in their lives. We are happy that this pack will help further strengthen Paper Boat’s brand appeal and offer differentiation on the shelves,” said Kandarp Singh, Managing Director – South Asia Markets, Tetra Pak.
The TPA cartons offer easy ‘gulp-from’ and ‘pour-from’ experience and the re-sealable cap makes it easy to store and carry around anywhere. And the octagonal shape of the pack also provides a perfect fit in customers hands. Above all else, the paper-based cartons are fully recycleable, making it environmental friendly.