Opinion: Skittles Have Made A Major Change For A Good Cause?

So you may have seen pictures of (gasp!) all white Skittles circulating around the internet and may have been wondering what all the fuss was about. In case you were unaware, June is Pride month (you know, for the LGBT community) hence Skittles have gone and given up their rainbow as “during Pride, only one rainbow matters”.

Opinion: Skittles Have Made A Major Change For A Good Cause?


They’ve also, commendably, donated 2 pence (about Rs. 2) per pack sold to Tesco’s LGBT charity initiatives. However, there is one problem – the Skittles are white. Twitter (as per the usual) seem to be pretty divided about the (ahem) colour chosen.

It is understandable, due to the fact that social conditioning has consciously or unconsciously caused us to think of white as a neutral colour (don’t lie, just think about it). However, another, very real problem with the packaging has to do with known brands capitalising on activism aka pinkwashing.

I also did come across a tweet that did give me a chuckle on allergies. Surely a skittle doesn’t contain real fruit? Whatever the case may be, she can’t eat em for the rest of the month.

Honestly, the next time they have a brainwave of this magnitude just go ahead and make all your Skittles beige (Russell Peters knows what’s up). Or, better yet, keep your rainbow packaging and still donate, because isn’t that what Pride month is all about? Celebrating and showcasing our differences but, regardless, at the end of the day, we’re all Skittles?