Opinion: Prepare For The Next Vegetable Gimmick – Purple Cauliflower


It is the year of the unicorn, and by that, we mean unicorn coloured foods. Everywhere you look bright, colourful food greets your eyes – freshly uploaded to the ‘gram’. The latest food to regain prominence in this age of ‘social media stunting’ is the purple cauliflower. And, before you ask, no, it doesn’t taste any different from a regular cauliflower, but we’re sure it will get you more likes.

Although it almost looks artificially dyed because it’s so bright, rest assured, purple cauliflower is dyed naturally thanks to antioxidants called anthocyanins. The same antioxidants are found in other deeply coloured foods like red cabbage, cherries, and blackberries.

We can only imagine why purple cauliflower has suddenly gone mainstream (it’s the social media likes). With food pages touting regular cauliflower as ‘boring’ even though the taste and texture are literally exactly the same, it’s no surprise that people have jumped on the ‘magical’ cauliflower bandwagon.

Related Post

As a planet obsessed with looks and likes sometimes it takes purple cauliflower to make you take a good hard look in the mirror. While I’m certainly not biased against colourful, beautiful things, and hopefully this does make eating your veggies a bit easier, social media stunting has definitely made me cynical as to the reason for purple cauliflower’s popularity.

Is brighter food more delicious? Or do social media likes just make us think it is?


Christina George

Compulsive junk food eater, football watcher, and book reader. Hate the unicorn trend, love laughing at my own jokes; also, sometimes I write about food.

Share Now
Published by

Recent Posts

The wait is over for Chocolate lovers in Pune: SMOOR expands into the Pune Market

The brand has inaugurated its first offline store in Koregaon Park. Pune/September 22/Thursday:  SMOOR, a leading…

4 days ago

SMOOR organises an extravagant event in Bangalore to commemorate its latest collaboration with Australian celebrity Sarah Todd

The event, held on 8th September, consisted of an interactive masterclass with Sarah to inspire Indian…

2 weeks ago

This Independence Day, National Geographic to premiere ‘Buried Seeds’; the inspiring journey of world-renowned Indian Chef Vikas Khanna

“Buried Seeds uncovers many memories and emotions that were hidden inside me for so long”…

1 year ago

What’s cooking between National Geographic and Chef Vikas Khanna ahead of Independence Day

  National Geographic, a brand known for its rich legacy of authentic and impactful storytelling…

1 year ago

7 Appliances That Will Make Your Time In The Kitchen A Little Easier

  The world today has no time to stop and no time to waste. Everything…

1 year ago

Coverture Chocolates : SMOOR

  A brand that crafts the ultimate indulgence experiences with couverture chocolates brings a set…

1 year ago