Restaurant booking and reviews platform, EazyDiner, is in talks with potential investors to raise a fresh round of funding in order to expand its international presence this year. At this point, the details of the financing round are not public, but company officials did confirm plans to enter the South East and South Asian markets over the next few months.
EazyDiner was co-founded by Vir Sanghvi in collaboration with India’s top chefs and hoteliers two years ago in Gurgaon. In a statement, the brand said that they would be expanding further with focus on Indonesia and Thailand. And this past December, EazyDiner introduced services in Dubai.
The startup combines the services of Google-owned Zagat, restaurant review brand Yelp and restaurant booking service OpenTable and is also backed by DSG Consumer Partners and Saama Capital.
While the investments in food industry in terms of startups is not doing as well as it once did, EazyDiner is seeming to have quite a bit of success based on a different strategy that they follow. The platform provides content and reviews and also has one of the country’s largest dining loyalty programmes. Aman Kapur, one of the co-founders, spoke with Economic Times about what makes them stand out from the other food startups in the country, “We were never, and in fact, will never get into food delivery. The economics just don’t make sense, at least in a market like India…We believe it requires a very different skill-set.”
The platform has around 2,000 restaurants with more than 500 spread across NCR, where the brand plays a critical role. EazyDiner has provided restaurants a “SaaS-based table reservation platform, enabling them to provide bookings on an immediate basis. Currently, EazyDiner operates in six other locations – Mumbai, Bengaluru, Kolkata, Pune, Chennai and Goa.