Nothing Like The Fresh Ice Cream Right Out Of The Live Churning Machines!


This ice cream parlour at Juhu is more of an experiential zone where patrons can experience the process of their ice cream being made with 3 basic ingredients – Fruit(fresh/dry), Sugar & Milk. This experience zone, “Naturals NOW” sets an ambience of a park with almost 500 + plants and creepers around the premises giving the feeling of enjoying the freshly churned scoop in nature.

Unknown fact: Naturals NOW is an offspring of the iconic artisanal brand Naturals Ice Cream.

A green oasis in the midst of the bustling Mumbai Suburb, It is the manifestation of the brand and its love for nature. In the hustle and bustle, right in the heart of the city. Naturals has created a space that looks and feels less like an outlet and more like a garden/park. With a façade that boasts of 350 pots and more than 500 pots decorating the floors of the external area, the place just cannot be missed. The interiors are inspired from the melting scoop of Naturals Now ice cream with fruit pieces making it a mouthwatering scoop for sure. Besides the outlet is designed in a color palate of roasted almonds with the scoop shaped counter.

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It is an experiential ice cream centre format that seeks to serve ice cream in the purest form to fans (right out of the live churners ) in the most awe-inspiring ambiance. 

Flavours & Categories : Naturals Now also launches a few new categories like entering the flavoured milk business with ‘Milky Now’, a product that lay somewhere between milkshake and milk. The brand also forays into ice cream sundae concept and will serve an array of sundaes that will be exclusive to this space. The best part is that the menu will keep changing and evolving, making Now a dynamic place just like the name. This will also give fans an opportunity to try out a few flavours that one doesn’t get at any other Naturals ice cream parlor.

Ishita Khanna

Just a small town girl living the big city dream! Travel, Food, Fashion and Photography is what she lives for.

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