The Capital’s first noodle bar Wai Wai City that is a manifestation of all of Delhi’s Wai Wai fantasies, has finally made its trans-Yamuna voyage and landed up an outlet in Noida. The latest ready to eat noodle bar outlet has come up in Noida’s shiny new Logix City Centre.
For the uninitiated, Wai Wai City carries a menu loaded with a number of Asian preparations made using the popular Wai Wai noodles. An open kitchen rolls out four types of noodles such as Classic, Crunchy, Roasted and Pan Fried noodles, seven sauces, which are Thai Holy Basil, Garlic Soya Oyster, Spicy Kung Pao, Masala Fusion sauces, eighteen vegetables, ten toppings and five add-ons to choose from. The ethos of the noodle bar is to familiarize the consumer to Wai Wai as a brand and give them new and exciting ways of enjoying the noodles, while providing a lively and quirky space to hang out with your friends.
Speaking on the launch, Executive Director, CG Corp Global Varun Chaudhary, said, “Wai Wai City is an endeavor to bring the brand closer to its customers in a more tangible manner. We wanted to come up with something that evokes nostalgia in people, taking them back to their school and college days when Wai Wai noodles was the favourite snack. The biggest strength of Wai Wai is undoubtedly its taste, with this new format; we offer our fans a whole new world of taste and flavours. For us this is the beginning of an exciting pan India journey. “
Image: Little Black Book
Following the first outlet, which is currently operational in Hauz Khas Village, the newly opened Noida outlet is based on the chain’s QSR (quick service restaurant) format that features with an open kitchen and the signature Wai Wai City décor.
Additionally, as reported earlier, the QSR format has already started to roll out through the franchise channel, with an estimated expansion investment of INR 250 crore and 1500 outlets over the next five years across multiple markets.
Source: India Retailing
Feature Image: D for Delhi