A New Hipster Café. Oh Wait It’s McDonalds!

McDonalds under disguise!

McDonalds has opened a new store in the suburb of Camperdown, Sydney but disguised as a hipster café. It’s called the “The Corner” and will act as a lab for McDonalds to test their new menu items before rolling them to other stores.

1 2

The new menu items include filter coffee, porridge and poached pear, pulled pork sandwiches and fresh quinoa salads. The staff wears a uniform of relaxed chambray shirts and dark jeans in complete contrast to McDonalds’ standard high-waisted uniforms. The cafes interiors include tiled walls and a herb garden and the food is served on wooden sandwich boards.

3 4 5

The only thing that reminds you that this is still a McDonalds store is a tiny “McCafe” logo in small font on the takeaway bags. This is part of the McDonalds 1$ billion image makeover strategy, which will see the fast-food company move towards a healthier menu with features such as “make your own burger” and table service. Well we can’t wait for “The Corner” to open up in India!

7 6

Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.