A New Hipster Café. Oh Wait It’s McDonalds!
McDonalds has opened a new store in the suburb of Camperdown, Sydney but disguised as a hipster café. It’s called the “The Corner” and will act as a lab for McDonalds to test their new menu items before rolling them to other stores.
The new menu items include filter coffee, porridge and poached pear, pulled pork sandwiches and fresh quinoa salads. The staff wears a uniform of relaxed chambray shirts and dark jeans in complete contrast to McDonalds’ standard high-waisted uniforms. The cafes interiors include tiled walls and a herb garden and the food is served on wooden sandwich boards.
The only thing that reminds you that this is still a McDonalds store is a tiny “McCafe” logo in small font on the takeaway bags. This is part of the McDonalds 1$ billion image makeover strategy, which will see the fast-food company move towards a healthier menu with features such as “make your own burger” and table service. Well we can’t wait for “The Corner” to open up in India!