We were all excited upon hearing about the Stranger Things themed pop-up bar in Chicago, The Upside Down (even though we had absolutely no chance of ever making it there). However, it seems as though The Upside Down creators didn’t think to check with Netflix before opening the door to The Upside Down.
Subsequently, that led to Netflix sending the most polite, yet firm, cease and desist letter possibly in the history of cease and desist letters.
“My walkie talkie is busted so I had to write this note instead,” it begins, per DNA Info Chicago, which first reported the letter. “Look, I don’t want you to think I’m a total wastoid, and I love how much you guys love the show. (Just wait until you see Season 2!) But unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up. You’re obviously creative types, so I’m sure you can appreciate that it’s important to us to have a say in how our fans encounter the worlds we build.”
The letter went on to politely ask that they not extend their run past its originally-planned six weeks. Additionally, it encouraged the owners to reach out to Netflix for permission in the future if they plan to do something like this again. Fair enough!