Nestle India’s Chairman and Managing Director, Suresh Narayanan has told the PTI that the Maggi noodles brand now has a 60% market share. This is the highest it has been since the Maggi ban.
Maggi noodles lost its market share in 2015, when the instant noodles came under the scanner for containing high amounts of lead and MSG, following which they were banned across the country. After several tests and appeals, the noodles re-entered the market in late 2015.
Prior to the ban Maggi had 75% of the market share. Now, Narayan has told the PTI that Maggi is once again a market leader saying “”We are now close to 60 per cent market share and we are at the market leadership position.” However, Narayanan could not comment on when Maggi would regain the market strength it had before the ban; “It’s difficult to speculate. The energy and drive of the organisation remains to get back to the peak level, but it is going to involve a lot of efforts, a lot of imagination and perseverance, which we are willing to do.”
Since the ban and Maggi was brought back on the market, Nestle India has launched new Maggi variants including the Hotheads range and the No Onion and No Garlic range. It has also launched a host of new food products including the Nestle Grekyo in 2016, to reduce its dependence on the Maggi brand.