News

Neeraj Kakkar, CEO of Paper Boat Wants to Make Traditional Recipes Cool For Millennials

Sponsored

What goes around comes around, and that is especially true in the food industry. As in fashion, ingredients are always going in and out of style, albeit, with a few changes. Traditional food is slowly coming back on the radar, and Neeraj Kakkar, CEO, and Co-founder of Hector Beverages, known for Paper Boat, is helping bring it back in a big way.

Superman is here

Kakkar says that he sees himself as Superman, who protects traditional recipes. Paper Boat does have traditional products such as chikki, and aam papad on their roster in order to revamp these products we ate as kids and give them a cool, new look.

“…it’s like being Superman. You have this huge responsibility, and get paid for it. This whole challenge of making age-old recipes and making them cool for the millennials,” Kakkar said during a session at the HT Leadership Summit.

Related Post

“We were trying to get the technology which has been used worldwide for making chocolate and granola bars, we have been working with farmers in Gujarat to get the right peanut quality,” he said. Kakkar also mentioned that one of the reasons people switched to chocolate from chikki was due to hygiene concerns even though peanut chikki is much healthier.

“…so we’re trying to bring in all the new stuff to this age-old traditional recipes and making them contemporary, we are launching aam papad this month, I am so excited about that,” he said. Keep the nostalgia alive forever Neeraj Kakkar!

 

Christina George

Compulsive junk food eater, football watcher, and book reader. Hate the unicorn trend, love laughing at my own jokes; also, sometimes I write about food.

Share Now
Published by

Recent Posts

SMOOR EID special products

EID Hamper by SMOOR This Ramadan, gift delights thoughtfully handpicked by SMOOR. Bring home hampers…

2 months ago

This Independence Day, National Geographic to premiere ‘Buried Seeds’; the inspiring journey of world-renowned Indian Chef Vikas Khanna

“Buried Seeds uncovers many memories and emotions that were hidden inside me for so long”…

11 months ago

What’s cooking between National Geographic and Chef Vikas Khanna ahead of Independence Day

  National Geographic, a brand known for its rich legacy of authentic and impactful storytelling…

11 months ago

7 Appliances That Will Make Your Time In The Kitchen A Little Easier

  The world today has no time to stop and no time to waste. Everything…

11 months ago

Coverture Chocolates : SMOOR

  A brand that crafts the ultimate indulgence experiences with couverture chocolates brings a set…

11 months ago

Hilton Honors Unveils Exclusive Offer for Dining ‘Like a Member’

Members to receive exclusive access to attractive perks and privileges at Hilton dining establishments in…

12 months ago