NatureFresh Professional, the fastest growing national brand of bakery shortenings and margarine from Cargill’s oils business in India, engaged with customers and bakers through baking training sessions and sampling of bakery items during AAHAR Expo 2019. Located near Pragati Maidan metro station, the brand’s stall (O1E) was aesthetically designed as a café that hosted five eclectic baking training sessions on Healthy Baked Recipes, Food Safety and Hygiene Practices, Baked Products with Higher Shelf Life, Dry Cake Varieties and Danish Pastry, from March 12thto 16th2019. These sessions were curated by the brand’s in-house chef who shared some important tips with the visitors to make their baking skills more wholesome.
WHEN: March 12thto 16th2019
WHERE: AAHAR Expo 2019, Pragati Maidan, New Delhi
WHAT: Keeping in mind, the changing trend towards healthy baked delicacies, NatureFresh Professional’s expert chef curated over 60 special recipes, like Ragi Cookies, Honey Oatmeal Cookies, and Whole Wheat Cake at the expo. Along with this, there were new exotic recipes like Linger Torte, Apple Crumble and various Danish Pastries. These recipes were crafted keeping in mind the changing preferences of health-conscious consumers. Bakers from across the world who visited NatureFresh professional’s stall were enthralled by the recipes displayed and appreciated the display of expertise shown by the brand’s chefs.
Over 3000 visitors visited NatureFresh Professional’s stall this year, a number higher than the previous editions of the Expo. Customers appreciated session demonstrating the applications of the products and home bakers engaged avidly in the baking sessions at the stall. Along with this, bakers also shared their queries regarding new baking techniques during the sessions with the chef and received valuable guidance.
NatureFresh Professional provides the best-in-class range of bakery fats for Indian bakers and takes pride in thoroughly understanding the consumer trends in bakery. The brand follows a comprehensive approach of creating these new recipes at its state-of-the-art Application Center.
Speaking on the occasion, Mr. Piyush Patnaik, Managing Director, Cargill’s Oils business in India stated,“NatureFresh Professional is an important brand in Cargill’s portfolio catering to both B2C and B2B customers. Witnessing first hand, customer love for our brand is always a humbling experience and for the third consecutive year we have witnessed this at our stall at the AAHAR Expo. AAHAR works as an ideal platform for brands to engage with existing and prospective customers while sharing knowledge about the new trends in the baking industry. As a brand, we look forward to such platforms for direct customer engagement and knowledge sharing.”