NatureFresh™ Professional, the fastest growing national brand of bakery shortenings and margarine from Cargill’s oils business in India, engaged with customers and bakers through various baking sessions at the Bakery Business Expo 2019 in Hyderabad. The kiosk at the Hitex Exhibition Center was based on European Cafe theme, at stall no. 141 to 143, from July 10th to 12th, 2019. The set up caught maximum eyeball of all visitors, throughout the duration of the Expo. To make the kiosk more intriguing, the brand organized various baking sessions for the visitors, each day, ranging from identifying a premium bakery fat, choosing the right flour for bakery products to baking premium exotic bakery cookies. Apart from the insightful bakery sessions, there was a wide range of healthy, trending, commercially viable recipes and Danish recipes, at the stall for customers to experience.
Famous bakers like MRA Bakery, Kerala, Karachi Bakery, Hyderabad & Pista House, Hyderabad visited the stall and appreciated the recipes displayed. Also, customers were enticed by the taste of the baked products, all made using NatureFresh Professional Lite. The brand witnessed continuous enquiries about NatureFresh Professional Lite available in 1 Kg. For the first time, ever, the brand invited the popular bakers of Hyderabad over for dinner, to engage with them after the Expo. This interactive dinner helped the brand to understand their requirements and interests, providing them with complete technical solutions, aimed at helping their business reach newer heights.
Speaking on the occasion, Mr. Subin Sivan, Marketing Head, Cargill’s Oils business in India stated, “NatureFresh Professional is an important brand in Cargill’s portfolio catering for bakers across the country. Baker Business Expo 2019 works as an ideal platform for us to engage with customers and various bakers while sharing knowledge about the new trends in the baking industry. As a brand, we look forward to such platforms for direct customer engagement and knowledge sharing.”