Myprotein Launches ‘Fuel Your Ambition’ Campaign and a Range of New Products



Myprotein is Europe’s No 1 name in nutrition and fitness products, and the top-selling brand for India’s health and sports enthusiasts. With their extensive line-up of products and constant attitude of innovation, Myprotein has already established a loyal clientele in the country.

To start off the year on an upbeat note, Myprotein has focussed on a campaign that promises to ‘Fuel Your Ambition’ by facilitating in the health journey of athletes and simultaneously spreading the message that hard work and strict discipline will help you achieve your goals. This was attained through their influencer programme, where Myprotein’s ambassadors talked about their own fitness goals and the activities they are undertaking to meet their goal.

Additionally, the brand hosted a Republic Day Flash Sale on January 26th, from 2pm to 5pm, where lucky customers could avail a discount of 31% off on their purchase.

Related Post

The highlight of January is also Myprotein’s release of two great new products – their 6 Layered Protein Bar and BCAA Powder in a Lychee flavour.

Myprotein’s 6 Layered Protein Bar has been crafted to combine excellent nutritional value with delicious taste. Each bar features six layers of taste and texture to provide a hit of protein, carbohydrates, and fibre. Packed with over 20g protein, essential minerals, calcium and copper, these mouth-watering treats are the ideal way to upgrade your healthy snacking.

Myprotein’s BCAA Lychee powder is an everyday blend of essential branched chain amino acids (BCAAs) — Leucine, Isoleucine and Valine in the ration 2:1:1. These acids naturally occur in protein, help build and repair new muscle, and maximises recovery, making it ideal for players of all sports and great for everyone’s fitness routine. Our bodies cannot produce these acids; meaning their inclusion in our diets is imperative. This makes Myprotein’s formula super-convenient, as you can simply add it to a shake to enjoy its benefits, with no other prep required whatsoever.

Talking about the launches, Esha SinghManaging Director-India & Emerging Markets, stated, “At Myprotein, we have always made it our mission to put our customers first. We identify what they need, and strive towards meeting their demands. This is why we are always innovating and coming up with new products. The new High Protein Bar and BCAA Lychee is sure to satisfy our loyal patrons, just like all our products never fail to do.”

Log on to or follow their handle @myproteinin on social media to keep abreast of Myprotein’s campaigns and new launches.

HF Team

Team HF is always and forever Hungry. You can reach out to us by sending an email to

Recent Posts

Best Internet Routers for Restaurants

  The Internet has now become an essential and fundamental thing everywhere, including and particularly…

1 week ago

Street Style flavour meets the McAloo Tikki Burger; McDonald’s India North and East launches Chaat Twist McAloo Tikki Burger®

  New Delhi, 4 March, 2021: Inspired by the country’s love for street food flavours,…

2 weeks ago

Make the Perfect Russian Salad

Russian salads are a very good substitute for your mid-morning cravings for something creamy and…

3 months ago

7 Essential Equipments Required to Sanitise Your Restaurant

7 Essential Equipments Required to Sanitise Your Restaurant Having a cleaner and safer environment has…

3 months ago

McDonald’s India – North and East brings #MatchedByYou campaign

  Customers can pair hot and fresh McDonald’s food with Coke or Fries @ Rs.…

3 months ago

5 Tips for a Clean Kitchen

The kitchen is the heart of the house. It is the place where you cook…

3 months ago