Nestle’s leading wafer chocolate brand, Munch, is all set to ramp up the excitement for the 11th edition of the Indian Premier League with its latest campaign. As the official “crunch partner” of three IPL teams – Mumbai Indians, Kolkata Knight Riders, and Royal Challengers Bangalore – the confectionary brand has leveraged the association to kick-off the special campaign.
Bringing together three of India’s greatest loves – cricket, food, and movies – the leading chocolate maker has roped in up and coming actress Priya Prakash Varrier for its IPL-centric campaign, christened ‘Munch MyT20’. The Munch MyT20 TV commercial features Varrier decked in classic cheerleader garb and the special IPL merchandise, the MyT20 attitude bands, which give the Oru Adaar Love star some “free ka attitude” as well. Check out the ad below.
— Nestlé MUNCH (@NestleMunch) April 12, 2018
Playing on the young consumers’ love for all things trendy, unique, and cool, Nestle has designed the “attitude bands” in-house as a fashion accessory that can be sported by anyone who buys the wafer chocolate. The colorful bands are being given complimentary with every Nestle Munch MyT20 pack worth INR 10.
Under the umbrella of this new campaign, Nestle Munch will also introduce a special Munch MyT20 MACHA box and a MyT20 Machaa Bag along with a special Orange Spinneflavorur variant as another product integration with the league. The Munch Orange, which is going to be an exciting blend of chocolate, orange fruit, and the signature crunch will be launched across India by April 15.