Mumbai Based MM! Maroosh Plans To Expand Across India And Asia
The Mumbai based MM! Maroosh is looking at expanding pan India as well as to other countries in Asia in the coming months. The casual dining chain has 17 outlets across Mumbai and serves Lebanese and North Indian fare; popular dishes include hummus, shawarmas and wraps.
Going the Franchise Route
Out of the company’s 30 stores in Nagpur and Mumbai, sixteen are company owned and fourteen are franchised.
To expand, the company will be carrying forward its franchise plan. To this end, it has tied up with K Hospitality Corp who will take MM!Maroosh outlets to airports and railways stations across the country.
Ketan Kadam, founder and chief executive officer, MM! Maroosh said, “We have inked a 30-store franchise deal with TFS to be a part of the Indian Railways in the next three years. We have already opened outlets at Vizag and Pune railway stations.”
The brand plans to expand into Gujarat, Delhi, NCR and Bangalore. It will also expand in Sri Lanka followed by other Asian counties.
Entering The FMCG Space
“MM! Maroosh will also enter the fast-moving consumer goods (FMCG) market in the coming six months with ranges of ready-to-cook gravies (makhni gravy, bhuna gravy and black dal), sauces (garlic sauce and Harissa sauce) and hummus (roasted garlic/ parsley jalapeno/sun-dried) under its brand name to be retailed at existing stores and e-tailers to start with. All that we will be investing in, is time,” Kadam said.
To fund the FMCG offerings, the brand will hold a funding drive. It has already raised the funds for the outlet expansion from Unilazer Ventures and Transcontinental.