Mother Dairy Launches Ad For Its Dailycious Dairy Whitener

In order to promote its recently released ‘Dailycious’ Dairy Whitener, Mother Dairy has launched an ad film. This film is the second in a series which features a couple’s day to day life.

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Dailycious Diary Whitener

Mother Dairy launched its Dailycious whitening powder early this year. 

Dailycious whitener

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When added to tea or coffee, the product, which contains partly skimmed milk and sugar, makes  a rich, creamy milk mix. It can also be used in desserts.

The Campaign

Mother Dairy rolled out an ad campaign for the product in mid-March with a TVC featuring what appears to be a newly married couple. In the ad, the wife, played by Bollywood actor Radhika Apte, asks her husband if she should bring tea for him at 7:00 am the next day. The next day, she oversleeps, to wake up to find her husband has made tea for her:

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Commenting on the ad, Radhika Apte said, “It gives me a lot of joy to be associated with an iconic brand like Mother Dairy which is loved & trusted by all. The new Mother Dairy Dailycious dairy whitener ad conveys a very sweet & endearing message in a manner that is most relatable to any Indian household.”

Now, Mother Dairy has launched the second TVC which features the same couple also staring Radhika Apte. In this TVC, a mother-in-law finds out her son and daughter-in-law are expecting a baby over a cup of tea, made with the Dailycious dairy whitener.  

The film was produced by Magic Box and is airing in Assam and Bengal.

Indeed, dairy companies across India have been investing more in advertising and marketing: read more about that here.

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