After being in the news for appointing Deepak Iyer as its MD, Mondelez India has hit the headlines again for launching Cadbury Dairy Milk Marvellous Creations yesterday. While this is a global product, it is the first time it’s been launched in India.
The Cadbury Dairy Milk Marvellous Creations
Cadbury Dairy Milk Marvellous Creations is a block of milk chocolate, infused with jelly beans, gems and popping candy. It comes in a variety of sizes and is designed to share.
Commenting on the launch, Prashant Peres, Director – Marketing (Chocolates), Mondelez India, said, “We are delighted to introduce global innovation like Cadbury Dairy Milk Marvellous Creations in India. We are well positioned to identify and bring some of our world leading brands to India. Cadbury Dairy Milk Marvellous Creations reflects India’s celebratory spirit and our objective is to bring fun and excitement into the way Indians enjoy their favorite chocolate. The product combines exciting inclusions like gems, jelly and popping candy in an indulgent bar of milk chocolate that literally explodes in your mouth with every unpredictably delicious bite.”
The Cadbury Dairy Milk Marvellous Creations will be available in two flavours, Jelly Popping Candy and Cookie Nut Crunch and will be manufactured in Siri City, Andhra Pradesh.
This is Mondelez’ third new launch this year, following the launch of Bournivta biscuits and Oreo Gold.
The latest product has been launched under the Cadbury Dairy Milk banner, which also includes Dairy Milk Silk, Dairy Milk Bubbly and regular Dairy Milks in a variety of flavours.