Minute Maid Colour Sparkling Grape Juice Launched In Tamil Nadu

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A sparkling grape juice called colour has been launched under the brand Minute Maid in Tamil Nadu reports F&B News. The brand, under the Coca Cola Company has kept in mind the flavour palates of their consumers in South India before planning on the grape flavour. A 250 ml bottle of this beverage will be available at Rs.25. An advertisement is also underway starring actor Keerthy Suresh.

Minute Maid Colour

Minute Maid Colour Sparkling Grape Juice Launched In Tamil Nadu

“At Coca-Cola India, we are actively focussing on our strategy to offer consumers a wide variety of choices as per their preferences,” said T Krishnakumar, president, Coca-Cola India and South-West Asia according to the report by F&B News. “In line with this, we follow a hyper-local strategy and introduce localised beverages that suit the consumer preferences specific to a region. The launch of Minute Maid Colour is a step in the company’s transformational journey towards becoming a total beverage company with local roots.”

“Consumers in Tamil Nadu have a special love for grape-flavoured beverages. Minute Maid Colour is a deliciously rich grape juice drink with a few bubbles thrown in for fun,” said Srideep Kesavan, director, juices, Coca-Cola India and South-West Asia.

Cover Image: FoodBev

In article: The Hindu BusinessLine

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