Meet Nir Adar- The Wizard of Food

Good-looking Food is here.

The Godfather of Good-looking Food

He’s making food look how it tastes all over the world- Nir Adar, the food stylist of a lifetime, knows food like the back of his hand. [pullquote]“If you make love to your food, it looks good,” is Adar’s creed.[/pullquote]He’s worked with big brands like Applebees’, Burger King and Smirnoff. But what’s the secret? How do we find ourselves trying to eat the screen?
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“I actually sign an agreement for most of my clients that says the food won’t be fake.” What! You mean no shoe polish, dry ice or Vaseline on the food?! 

Shrimp-Bruscetta

“I come from an engineering background,” he explains, crediting his father’s profession and influence. “I’m programmed to solve problems.” He explains that he knows his food- the composition, chemical reaction and a lot more. And this in turn, help him pile silky ganache-topped Dove ice cream and build sculptural cones of Friendly’s mint-chocolate-chip blanketed with Oreo cookies, without ending up with a sloppy mess. 

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A trained chef, he’s quite opinionated. Once for a BK commercial, he created exactly what the client asked for, and then did his own version- which he thought was a little looser and more appetizing. The client went for his version in the end. 

La Tour de Créme Glacée

“People like the comfort zone—they don’t like to change. But I’m a rebel,” says Adar. Now that’s what we like to hear! 

Good-looking food is something of the everyday for this magician.

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