Meat Delivery Startup Licious Raises $3 Million in Funding

Started 9 months ago, Bangalore-based consumer food brand Licious has raised Series A round of funding from Mayfield India II Management Ltd.

The company was founded by Abhay Hanjura and Vivek Gupta and claims to have grown more since the last round of angel investments almost 4 months ago.

Abhay Hanjura said, “We are extremely excited with the faith shown in Licious by Mayfield India II Management Ltd. The funds will be put to work on product innovations, building world class products that will continue to revolutionize the fresh meat space in the country. We are now operating at optimal levels at Bangalore and follow the ‘zero inventory’ model successfully. It is now time to move to other parts of the country and a major part of the funds will go towards that.”

“The funds will also go into marketing and occupying consumer mind space. Since we are a technology powered company and tech will help us scale, there is going to be investment on building our tech capabilities as well as investing in our resources that has grown to 160+ in Bangalore,” added co-founder Vivek Gupta.


The start-up began operations in Bengaluru in September of 2015 with a range of fresh chicken, lamb and seafood products. Besides their fresh product range, they have also launched a selection of chicken and lamb marinades, made from signature recipes.  They have plans to expand into Delhi-NCR over the next six months.