In yet another attempt to revamp their image, McDonalds has introduced new high-end burgers in select stores in the United Kingdom.
You even have several options amount the gourmet burgers including classic, BBQ and spicy. McDonalds has described them as being premium cuts of beef and thicker than a normal McDonald’s burger.
When McDonalds did something similar in Ireland, they went as far as calling their burgers artisan. A fact that annoyed Antony Bourdain, just a tad bit. On the other hand, these burgers are meant to rival local casual competition.
According to CNN, these burgers are prices at £4.69.
Let’s take a look at the descriptions of these burgers.
The Classic: 100 percent British and Irish beef patty, two rashers of beechwood-smoked bacon, a slice of natural Cheddar cheese, whole-grain mustard mayo, ketchup, Batavia lettuce, and red onion on a Brioche-style bun.
The BBQ: 100 percent British and Irish beef patty, smoky BBQ sauce, coleslaw, red onion, Batavia lettuce, Beachwood-smoked bacon, and a slice of natural Cheddar cheese on a Brioche-style bun.
The Spicy: 100 percent British and Irish beef patty, jalapeño slices, pepper Jack cheese, Batavia lettuce, mayo, and a spicy relish on a Brioche-style bun.
“At McDonald’s we are committed to listening to our customers and evolving our menu to offer something for everyone,” food development director Duncan Cruttenden told the Christian Science Monitor. “We’ve crafted a range that is a truly exciting permanent addition to our menu–every product has to earn a place on our menu and our customers have told us the Signature Collection has done just that.”