Making its way into $2.8 billion industry of readymade coffee, McDonalds is all set to release bottled coffee in early 2018. The types of coffee range from caramel, mocha and vanilla McCafé Frappes as well as caramel macchiato, French vanilla, caramel or hazelnut cappuccinos, and an iced or hot Americanos. They will be able for $2 each in the supermarkets soon.
The fast food chain going head to head with its competitors like Starbucks and Dunkin Donuts, has teamed up with Coca-Cola for the venture. The latter is already a leading experts so McDonalds seems to be in good hands. The pros of this venture would be high profits, lower labour costs and less food wastage.
McDonalds has been always more affordable than its competitors and the growing coffee culture might throw the chain back in the game. “We understand how important the coffee culture is for consumers and we are committed to meeting that demand at the taste, convenience and value only McDonald’s can offer,” President of McDonald’s USA Chris Kempczinski told Food & Wine.
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