A marketing partnership has commenced between McDonald’s and the National Basketball Association (NBA) on Wednesday. The first event under this partnership was held on 14th November, Children’s Day at the McDonald’s outlet located at Lower Parel, Mumbai. Tim Hardaway Sr. a renowned ex-NBA player came to the outlet to encourage kids to ‘Switch Off and Play’.
McDonald’s And NBA
“We at McDonald’s believe that playing sport is crucial to the overall development of children,” said Seema Arora Nambiar, Sr. Vice President of Strategy, Innovation and Capability, McDonald’s India. “Globally McDonald’s is associated with various sports and this Children’s day we are partnering with the NBA to encourage children to step out and play to have fun and create happy childhood memories.”
Tim Hardaway Sr. spoke to the media and discussed how important it was for children to step out and play. Under his presence, a special, limited-edition family meal was launched with which an NBA branded basketball will be given to the customer. An indoors basketball court was in place at the Lower Parel outlet for kids to play and McDonald’s is also on its way to introduce NBA Zones in more than 30 outlets to provide interactive experiences.
“We are excited to partner with a global iconic brand like McDonald’s,” said Yannick Colaco, NBA India Managing Director. “This campaign with McDonald’s is a perfect way for us to deliver new and engaging NBA experiences to our fans.” The family meal that comes with an NBA branded basketball is available till 12th of December 2018. The meal contains a Burger, Naan, Rice Bowl, French Fries, Potato Wedges, two servings of Coke, as well as a Dessert.