“Music triggers associations in our brain,” says Philip Graves, a consumer behaviour expert. A study was conducted recently by Swedish Retail Institute and Soundtrack Your Brand which revealed that playing peppy music at fast food restaurants triggers the brain to buy more food. “If you’re in a store prevaricating between French and German wine and you hear French music, the French wine is going to have a slight advantage.” says Professor Charles Spence, an experimental psychologist at the University of Oxford.
This realization also occurred to the McDonald’s outlets in Liverpool and Gloucester who claim that they can sober up their customers by playing by playing Bach and Mozart in the restaurants. By playing classical music during night time they’ve seen a calmer behaviour from drunk patrons.
A McDonald’s spokesperson told Gloucestershire Live, “We have tested the effects of classical music in the past and played it in some of our restaurants as it encourages more acceptable behaviour. Typically, classical music is played from early evening onwards, and in some cases, on certain nights in a small number of restaurants.”
Music is surely the key to all problems and these outlet are using it wisely it seems.