Market Share For Wai Wai In India Increases To 28%


Lets’s be honest, we’re all big fans of instant noodles. Whether it’s because we’re too broke to order in, or too lazy to cook a massive meal, a pack of instant noodles can save the day. Wai Wai Noodles has announced that their market share has grown by 2% from January to June, so they now enjoy an 28% market share in India according to data published by Total Solutions Group.

“Wai Wai’s market share gain can be ascribed to its growth in states like UP, Bihar, Rajasthan, Haryana in the north, West Bengal and Jharkhand in the east, Gujarat and Maharashtra in the west and Karnataka and Kerala in the south,” said Kapil Malhotra of the Total Solutions Group.

In the last five years, the Nepal-based brand has gained popularity in metros and tier-two cities. “The brand is growing at 20% year-on-year. Our current turnover is more than Rs 880 crores,” said G.P. Sah, global business head of Nepal-based CG Foods, which popularized Wai Noodles in the Indian sub-continent. “We are now focusing in those states where we have less than 15 % market share,” Sah said.

Related Post




Christina George

Compulsive junk food eater, football watcher, and book reader. Hate the unicorn trend, love laughing at my own jokes; also, sometimes I write about food.

Share Now
Published by

Recent Posts

SMOOR organises an extravagant event in Bangalore to commemorate its latest collaboration with Australian celebrity Sarah Todd

The event, held on 8th September, consisted of an interactive masterclass with Sarah to inspire Indian…

1 week ago

This Independence Day, National Geographic to premiere ‘Buried Seeds’; the inspiring journey of world-renowned Indian Chef Vikas Khanna

“Buried Seeds uncovers many memories and emotions that were hidden inside me for so long”…

1 year ago

What’s cooking between National Geographic and Chef Vikas Khanna ahead of Independence Day

  National Geographic, a brand known for its rich legacy of authentic and impactful storytelling…

1 year ago

7 Appliances That Will Make Your Time In The Kitchen A Little Easier

  The world today has no time to stop and no time to waste. Everything…

1 year ago

Coverture Chocolates : SMOOR

  A brand that crafts the ultimate indulgence experiences with couverture chocolates brings a set…

1 year ago

Hilton Honors Unveils Exclusive Offer for Dining ‘Like a Member’

Members to receive exclusive access to attractive perks and privileges at Hilton dining establishments in…

1 year ago