Manpasand Beverages, the manufacturer of Fruits Up and Mango Sip brands has once again revealed its plans for an aggressive expansion. This time, it has stated it will be setting up a plant in Sri City to expand its presence in the South.
The Tamil Nadu Market
“As a part of our growth strategy, since last year we have been working on a plan for foray into southern markets. We are glad that our efforts have finally fructified through our presence in Tamil Nadu. It is an important market for us and we hope that through Tamil Nadu we will gain visibility for our products, especially Fruits up, in all key southern markets,” said Dhirendra Singh, chairman and MD of Manpasand Beverages in a stament to the press.
The company is investing Rs.150 crore in the Sri City plant which will allow them to meet customer demands in Tamil Nadu.
“We have fast-tracked the construction work for our new manufacturing unit at Sri City and are confident to meet the demands of the consumers in the peak months of summer and thereafter,” Singh
The company also plans to double its manufacturing capabilities by setting up plants in Vadodara and Varanasi.