We’ve all seen the ubiquitous Mango Sip fruit drink, and have looked to it as a welcome relief from the summer heat. Recently Manpansand Beverages, the makers of Mango Sip, entered a distribution pact with Parle Products which has led to plans to expand throughout the subcontinent as well as globally.
“Besides expansion across the country, we are also looking to expand into other countries including those served by global beverage giants as consumers globally are shifting to health-focussed beverages and the market is growing exponentially,” the company’s Chairman and Managing Director Dhirendra Singh said.
Instead of being intimidated by global brands like PepsiCo or Coca-Cola Singh said, “With our experience on expanding from the ground within India, we are now confident of taking on multinational giants within our country and also in other countries. We understand the preferences and aspirations of rural consumer way better than the competition and are confident of offering new products as per the regional tastes.”
Singh mentioned that the company’s business model is focussed on offering products as per the regional tastes.
“Whether it is India or any other country, the shift away from carbonated drinks and the continuing emergence of health-conscious consumers in the beverages market suits our business model very well,” he added.