Manpasand Beverages, the manufacturer of Mango Sip and the Fruits Up juice brands is looking at its growing its revenue through increasing its presence at Indian railway stations across the country. At present, Mango Sip is available at stations across India; the company is looking at expanding its Fruits Up brand as well.
Extending Its Association With The Indian Railways
Dhirendra Singh, Chairman and MD, Manpasand Beverages, said, “Manpasand Beverages has a long-standing association with Indian Railways via Mango Sip, which is available across all major formats of IRCTC. Recently, we have also started supplying one of our new brands, Fruits Up, in key stations and have received positive feedback from the consumers about the product. We have also tied up with IRCTC’s online catering service and our products, Mango Sip and Fruits Up, will be available soon via e-catering. We are working towards expanding our presence in more stations across India in the coming year. Given the penetration of Indian Railways, we hope that our association with them will enhance the visibility of all our products among a wider range of customers.”
The company has been revealing extensive growth plans in the past few months; it recently announced it plans to set up four new manufacturing plants to increase its production capacity.