Back in February, after announcing profits in its Q3 sales, Manpasand Beverages has followed up on its expansion plan by completeing a new manufacturing facility in Haryana.
After having reported the profits, Dhirendra Singh, the CMD of Manpasand Beverages said, “Expansion plans including setting up of a new manufacturing facility in Haryana and modernisation of Vadodara and Varanasi facilities are completed. During the quarter, company entered into a tie up with German wholesale retail and trading major, METRO Cash & Carry and is exploring more such tie-ups to increase its urban market penetration.”
The New Manufacturing Facility
The new manufacturing facility in Haryana will manufacture 45,000 – 30,000 cases per day. The company already manufactures 120,000 – 125,000 cases a day at their existing plants.
“The demand for our fruit juices under the Mango Sip and Fruits Up brands is so large that we need to continuously add new capacities,” said chairman Dhirendra Singh.
The facility will produce the entire range of Fruits Up drinks, carbonated and non-carbonated, along with the flagship brand, Mango Sip, Singh said. “From a strategic point of view, this facility will give us an upper hand in reaching out to markets in north and north-eastern India,” he added.
Manpasand has invested Rs.160 crore in the new factory.