Categories: News

These Major Indian Dairy Companies Have Tied Up With Mobile Wallet Companies


Ever since the demonetisation announcement in early November, many Indians have been finding it difficult to lay their hands on hard cash; ATMs are perpetually running out of money and banks have terribly long queues. Many, therefore, are turning to mobile wallets and online payments wherever they can. To aid their customers Indian dairy giants have teamed up with digital wallet companies.

Mother Dairy Ties Up With Patym

The digital push from dairy companies began when Mother Dairy partnered with Patym to enable cashless payments at its milks milk booths. To use the service, customers at the milk booths can scan the unique QR codes for each booth to make a payment.

“From the morning supply of milk to all other everyday necessities, it is our mission to make payments extremely simple. By working with Mother Dairy, we would be able to bring a seamless payment experience to millions of people,” said Vijay Shekhar Sharma, founder & chief executive officer, Paytm.

To encourage customers to use Patym, the service offered 15% cashback up to Rs.50 when they used the service to purchase milk and other groceries at the booths.

Related Post

Meanwhile, Amul and Mobikwik Collaborate

Following Mother Dairy and Paytym’s tie up, Mobikwik, another digital wallet collaborated with India’s largest dairy company, Amul to bring customers online payment options.

“We are targeting around 15-20% of Amul’s sales,” said Bipin Preet Singh, co-founder & CEO of digital wallet Mobikwik.

The Mobikwik payment option will be available at the three lakh retail outlets and 8,5000 booths which sell Amul products.


Share Now
Published by

Recent Posts

SMOOR EID special products

EID Hamper by SMOOR This Ramadan, gift delights thoughtfully handpicked by SMOOR. Bring home hampers…

3 months ago

This Independence Day, National Geographic to premiere ‘Buried Seeds’; the inspiring journey of world-renowned Indian Chef Vikas Khanna

“Buried Seeds uncovers many memories and emotions that were hidden inside me for so long”…

12 months ago

What’s cooking between National Geographic and Chef Vikas Khanna ahead of Independence Day

  National Geographic, a brand known for its rich legacy of authentic and impactful storytelling…

1 year ago

7 Appliances That Will Make Your Time In The Kitchen A Little Easier

  The world today has no time to stop and no time to waste. Everything…

1 year ago

Coverture Chocolates : SMOOR

  A brand that crafts the ultimate indulgence experiences with couverture chocolates brings a set…

1 year ago

Hilton Honors Unveils Exclusive Offer for Dining ‘Like a Member’

Members to receive exclusive access to attractive perks and privileges at Hilton dining establishments in…

1 year ago