Ever since the demonetisation announcement in early November, many Indians have been finding it difficult to lay their hands on hard cash; ATMs are perpetually running out of money and banks have terribly long queues. Many, therefore, are turning to mobile wallets and online payments wherever they can. To aid their customers Indian dairy giants have teamed up with digital wallet companies.
Mother Dairy Ties Up With Patym
The digital push from dairy companies began when Mother Dairy partnered with Patym to enable cashless payments at its milks milk booths. To use the service, customers at the milk booths can scan the unique QR codes for each booth to make a payment.
“From the morning supply of milk to all other everyday necessities, it is our mission to make payments extremely simple. By working with Mother Dairy, we would be able to bring a seamless payment experience to millions of people,” said Vijay Shekhar Sharma, founder & chief executive officer, Paytm.
To encourage customers to use Patym, the service offered 15% cashback up to Rs.50 when they used the service to purchase milk and other groceries at the booths.
Meanwhile, Amul and Mobikwik Collaborate
Following Mother Dairy and Paytym’s tie up, Mobikwik, another digital wallet collaborated with India’s largest dairy company, Amul to bring customers online payment options.
“We are targeting around 15-20% of Amul’s sales,” said Bipin Preet Singh, co-founder & CEO of digital wallet Mobikwik.
The Mobikwik payment option will be available at the three lakh retail outlets and 8,5000 booths which sell Amul products.