Gone are the days when popcorn only came in sweet or salty flavours. Because now welcome into your lives, Marmite flavoured popcorn.
What is Marmite, you ask? It’s a sticky, dark brown food paste with a distinctive, powerful flavour, which is extremely salty. This distinctive taste is reflected in the company’s marketing slogan: “Love it or hate it.” And if you want to know of a similar product, think of Australia’s Vegemite, which is something that most people would say only Australians like for the same reason why Marmite is something that only certain British would like.
Gourmet popcorn brand Joe & Seph’s have tied up with Marmite to introduce this new flavour into the market, which will be a sweet and savoury combination. So think salt and caramel popcorn when you go to the movies, but with Marmite instead.
“It will include an innovative, Willy Wonka-style flavour sequencing technique that unlocks different taste elements, one after the other as you crunch,” Joe & Seph’s say. You can order yourself a bag from their website.