The logo of any brand is an important component of its brand identity. It is the first impression of the brand through which they connect with their potential customer base. Thus, a lot of thought goes beyond creating these logos.
If you are someone who is planning to establish a business, you might want to brainstorm ideas to create the perfect logo that resonates with your brand identity. However, hiring a graphic designer might not be a financially feasible option during the incubation stages.
Therefore, you can resort to free applications like Canva that provide a diverse range of logo designs. We have highlighted all important details about the interface, benefits, and design options available on the app that can aid you in creating a smashing logo!
About the App
Canva is a free application that allows users to create posters, banners, logos, social media presentations, and other aesthetic visual content. Essentially a graphic design application, the app is popular among designers for its user-friendly interface.
Most of the designing services on the platform can be accessed for free. These include creating custom templates or accessing the predefined templates as well. However, you can upgrade to a paid subscription and use Canva Pro for additional features.
Features of the App
Even though Canva is available for free download, it is loaded with exciting features that are sure to aid you in the process of creating a logo.
If you are a beginner in logo designing, it is quite understandable that you might not want to create your logo from scratch. Thus, you can choose from a diverse range of predesigned templates that have been carefully curated by professionals.
You can customize these templates as per your requirements with the help of the visually-striking color schemes and font styles. This allows you to express your creative freedom without financial constraints in terms of the designing process.
Easy Social Media Upload
One of the most striking features of this application is that there are predesigned templates corresponding to the resolutions of the different social media websites. You can simply customize these designs as per your requirements.
Additionally, there is a direct provision to upload your logo on to your social media handles or website. This saves you from the tedious task of downloading images and uploading them individually.
Many free applications compromise with the final download quality of the logo. However, Canva guarantees high-resolution downloads in its free services. This allows the user to download the best quality logos that can later be printed without any pixelation.
How to Create a Logo
Canva has a user-friendly interface that allows the users to create logos in a few simple steps. You can design your preferred logo within a few minutes with the help of this app.
The first step is to select a template from the professional designs that are available on the platform. Alternatively, you can create your personalized design from scratch. Then, add the name of your brand to your logo template.
Thereafter, decide upon your brand colors and customize your template with the chosen colors. Add some finishing touches and your logo is ready for download. You can either download it for print or post it directly on your social media.
Important Tips for Logo Creation
Prior to creating your logo, there are certain expert advice and tips that might guide you better during the entire process.
Before you initiate your designing process, it is recommended that you research the logo designs of your competitor brands in the same sector. Additionally, keep track of customer responses and associations to their logo designs.
Seek Inspiration from Everyday Objects
Your logo is your point of relatability with your preferred customer base. Therefore, you should aim to inculcate elements of everyday life in your logo so that it resonates with your target customers and they are drawn towards your brand.
Canva is an excellent application for beginners in graphic design. It empowers the users to create their personalized logos without having to worry about their finances.
This application is available for free download on Google Play Store for Android devices as well as the App Store for iOS devices. Alternatively, you can create your logos directly on your desktop through the website.