Lemon-Do, Coca-Cola’s First Alcoholic Drink Launches In Japan

There’s nothing like an ice-cold Coca-Cola (preferably in a glass bottle) on a hot summer day. It can’t get much better than that right? Wrong! Coca-Cola is launching their first alcoholic drink in Japan called Lemon-Do and our days of post-mixing drinks are long over!

Starting today, if you live in the in the southern Kyushu region of Japan, you can get your hands on three new Lemon-Do drinks containing three, five and seven percent alcohol. A 350 ml can will set you back by 150 yen or $1.40 so, it’s not too pricey.

This is a pilot project in the region which has a sizable market,” Masaki Iida, spokesman for Coca-Cola’s Japanese unit, told AFP. Unfortunately, we have no idea what the alcoholic base is as the recipe is a closely guarded secret.
It turns out, that Coca-Cola product developers got the idea after visiting Japanese-style “izakaya” pubs, where they discovered that lemon-flavored drinks are very popular, according to the firm’s website.

However, if you were planning on waiting to get yourself a sip of Lemon-Do you may be disappointed as Coca-Cola has announced that they have no plans to launch Lemon-Do outside the country. Welp.