World Food Day (October 16th) is just around the corner and Knorr will be launching a campaign to raise awareness about hunger. Additionally, it will be donating $20,000 to Feeding America, which will provide the needy with 220,000 meals.
As well as donating the money, Knorr will be conducting the #ShareAMeal campaign which will encourage people to have a conversation about the importance of nutritious food using emojis.
— Knorr Nigeria (@KnorrNigeria) October 13, 2016
From October 13th to October 20th, Twitter users can post #ShareAMeal followed by a food emoji on their status. Knorr will then respond with a photo which matches their food emoji – a ‘real-moji’ along with a link to donate $5 or more to the Global FoodBanking Network.
“As a global food brand, we can use our scale to help address important global issues like food security and nutrition,” said Cathryn Sleight, Senior Vice President at Knorr. “The #ShareAMeal campaign makes a critical global issue relevant, shareable and topical in the news agenda, and we’re hugely excited about what it can achieve. Together with the World Food Programme and the Global FoodBanking Network, Knorr is investing in nutrition, giving more people the opportunity to reach their full potential and creating a community which believes in the importance of nutritious food being accessible to more people.”
Similarly, Lisa Moon, the President and CEO of the Global FoodBanking Network said “This initiative will give people around the world an opportunity to make a small difference in improving global access to nutritious food. The #ShareAMeal campaign will build awareness and drive engagement that will be vital in ensuring that families everywhere have access to nutritious meals.”
Additionally, Knorr will donate a million meals through the World Food Programme.