KFC India has launched a new initiative called “add HOPE” in hopes of supporting non-governmental organisations to provide meals for children. The initiative was launched in Hyderabad on Wednesday and hopes to create widespread awareness on hunger. The “add HOPE” initiative will focus on assisting NGOs by raising funds through customer and employee participation.
Kicking Off The Initiative
Speaking at the launch, Rahul Shinde, Managing Director of KFC India, said, “We will raise funds and encourage our customers and employees to contribute their bit for the programme.” KFC India has already kicked off the initiative by donating Rs. 2 crores to organisations participating in the program. “We gave Akshaya Patra Foundation and World Food Programme Rs. one crore each to provide meals to children,” Shinde said.
Donating To The Hungry
KFC India hopes to encourage its customers to donate Rs. 5 on all orders placed in KFC outlets across the country. Shinde noted that the company hopes to provide two crore meals to poor children through the initiative by 2020. “One out of every four children in India is malnourished. We are a food company and it’s our privilege and responsibility to address the issue of hunger where millions of children go days without a proper meal, ” said Shinde. The company has also launched “add Hope” trucks around the city to bring awareness to the program.
KFC is part of Yum India, a subsidiary of Yum! Brands, a Kentucky-based food retailer. KFC has a presence in major metros in the country. Yum India also has Pizza Hut and Taco Bell as part of its portfolio.