Technology is vital – it has an overwhelming importance in our lives. There’s no bigger disaster than looking at our phones and realising we only have 5% of battery life left…without a charger or plug point in sight. Sounds like a familiar scenario? Next time that happens, head over to a KFC outlet and order a 5-in-1 Meal Box; the delicious food in it will cheer you up, and if you’re lucky, it may be served to you in a Watt A Box.
Watt A Box – What An Idea!
Watt a Box is a limited edition meal box with a built in power bank. Yes, we’re totally serious. The Watt a Box has a detachable 6,100Ah Lithium-ion battery, a USB cable for Androids and an Apple lightning cable for iPhones.
The Watt a Box was conceptualised by KFC along with Blink Digital, a Mumbai based ad agency. Commenting on this the Watt a Box, Lluis Ruiz Ribot said ““We launched the 5-in-1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around.”
Dooj Ramchandani, the Co-Founder and Chief Creative Officer of Blink Digital said “”In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful – whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones at KFC, either in store or on the go, that would give them more of the moment to enjoy their meal and have one less thing to worry about.”
Here’s an ad that KFC has released featuring the Watt A Box –
Win a Watt A Box
The Watt A Box is not for sale -customers can win it by participating in a competition on KFC’s Facebook page, which asks participants to tag a friend and tell them why this friend of theirs absolutely needs the Watt A Box.
Some very lucky customers at select Delhi and Mumbai outlets can also win the Watt A Box on ordering a 5-in-1 Meal box, which contains Rice ‘n’ gravy, hot and crispy chicken, hot wings, Yumfills choco pie and a Pepsi.
We think it’s a win-win; even if you don’t win a Watt A Box, you still get a delicious KFC 5-in-1 Meal.