Think milkshakes and the one name that pops up in every Delhiite’s head is ‘Keventers’. The homegrown milkshake mullah is loved for its many milkshake outlets across the Capital. And now, the brand is all set to expand its service portfolio with the launch of ‘The Milk Co.’, Keventer’s app-based premium milk delivery service.
The company’s new venture, which is a wholly owned subsidiary of Keventers Group and will hence be managed by the team internally, will initially cater to consumers in Delhi-NCR.
“With the launch of this vertical, Keventers is keen to capture 20 percent of the premium milk market in Delhi/ NCR and to become one of the leading players in the segment by the end of this financial year,” the company said in a statement.
The Milk Co.
So, how will this milk and this service be any different from various other platforms in the city? For starters, the “premium milk” will come packaged in tamper-proof and recyclable milk bottles, which once opened cannot be sealed again. Moreover, the milk will be delivered to customers within nine hours of being packages to ensure freshness.
Aman Arora, Managing Director, Keventers said, “The dairy industry in India is one the fastest growing segments and has been witnessing a consistent growth of 6-8 percent annually. For almost 100 years now, the Keventers brand has been synonymous with milk and with this new app-based milk delivery service, customers across Delhi/NCR will now have access to pure, unadulterated and nutritious premium milk.”