Keventer Agro has launched ultra-high temperature (UHT) milk reports F&B News. The milk has been made using the aseptic processing and packaging technology used by Tetra Pak. The milk is sterilised by heating it above 135°C that ensures that all the harmful bacteria is gone. The milk is then packaged in Tetra Pak and can be stored for six months.
Tetra Pak Milk By Keventers
“As an organisation, we aspire for a healthier future for all, and our endeavour has always been to provide our customers the most nutritious products,” Mayank Jalan, chairman and managing director, Keventer told F&B News With the launch of Keventer Milk, we are happy to offer our consumers the highest standards of safety and nutrition by using the best-in-class technology that the world has to offer. The market has a huge potential to grow as UHT milk only accounts for 2.3 per cent of India’s organised sector, whereas in countries like China, it contributes over 60 per cent of the total milk consumption. Hence, after pouch milk and ice-cream, venturing into the UHT milk business was a natural progression for us at Keventer,” he added.
“The Indian UHT milk market is expected to surpass Rs 10,000 crore by 2023. In terms of volume, the UHT milk market in India is currently at 15,00,000 LPD, of which 30 per cent is consumed in East India,” Saurabh Jajodia, chief executive officer, UHT Milk, Keventer Agro told the publication. “In the East alone, the UHT milk market has grown by over 20 per cent year-on-year (y-o-y) over the last five years, and we are well placed to capture a sizeable pie of this market with our distribution reach, locational advantage, long-term partnership with the dairy farmers, expertise in marketing milk over the years and in-depth understanding of the local food consumption habits. We are hopeful of achieving Rs 250 crore revenue and a 25 per cent market share in the East by 2020,” he added.