Breakfasts

Kellogg’s Features The U.S. Women’s Gymnastic Team On A Cereal Box

Sponsored

The U.S. Women’s Gymnastic Team has taken home enough gold to make for a loaded Indian bride. And to commemorate the win, Kellogg’s announced that the team, which includes Simone Biles, Aly Raisman, Gabby Douglas, Laurie Hernandez and Madison Kocian, will be featured on a cereal box.

 

Tweaking Traditions

Breaking away from tradition, this time the athletes will be flashing their pearly whites and medals on the Kellogg’s Special K Red Berries cereal box instead of General Mills’ Wheaties. This because General Mills was not an official sponsor of the gymnastic team or the games, a General Mills spokesperson told TIME.

The 2016 Rio Olympics mark “the second consecutive Summer Games that Kellogg’s had a major endorsement win over the General Mills owned Wheaties”, TIME reported.

Moreover, Kellogg’s sponsors the United States Olympic Committee and the USA Gymnastics, which is why it was able to rope in the all-round gold medal winners.

Image: Eater

 

The Final Five

“We’re excited to continue the time-honored tradition of showcasing America’s champions on Kellogg’s cereal boxes following their remarkable success at the 2016 Olympic Games,” said Noel Geoffroy, Senior Vice President, Marketing & Innovation for Kellogg’s U.S. Morning Foods.

Related Post

“By highlighting what gets her started each day–the support of her teammates–Simone has shown us the daily motivations that drive her to be the best gymnast in the world and helped her reach her full potential at her first Games.”

Simone Biles at the Today Show unveiled the cereal box this week. It will feature Biles, who won a gold for individual all-round, on one side and a picture of Biles with the rest of the Final Five on the other side.

 

We still don’t know whether the ladies will be on the Wheaties box, though.

 

Source: TIME

Feature Image: ET Online

Ankita

Binge eater by day and binge watcher by night, Ankita is fluent in food, film, and Internet. When she’s not obsessing over the hottest trends, tacos, and the perfect author’s bio, you can find her under a pile of Jeffery Archer’s novels or looking for the nearest wine shop.

Share Now
Published by

Recent Posts

The wait is over for Chocolate lovers in Pune: SMOOR expands into the Pune Market

The brand has inaugurated its first offline store in Koregaon Park. Pune/September 22/Thursday:  SMOOR, a leading…

1 week ago

SMOOR organises an extravagant event in Bangalore to commemorate its latest collaboration with Australian celebrity Sarah Todd

The event, held on 8th September, consisted of an interactive masterclass with Sarah to inspire Indian…

3 weeks ago

This Independence Day, National Geographic to premiere ‘Buried Seeds’; the inspiring journey of world-renowned Indian Chef Vikas Khanna

“Buried Seeds uncovers many memories and emotions that were hidden inside me for so long”…

1 year ago

What’s cooking between National Geographic and Chef Vikas Khanna ahead of Independence Day

  National Geographic, a brand known for its rich legacy of authentic and impactful storytelling…

1 year ago

7 Appliances That Will Make Your Time In The Kitchen A Little Easier

  The world today has no time to stop and no time to waste. Everything…

1 year ago

Coverture Chocolates : SMOOR

  A brand that crafts the ultimate indulgence experiences with couverture chocolates brings a set…

1 year ago