Kellogg India, leading breakfast cereal brand in the country, announces the launch of Kellogg’s Crunchy Granola Almonds & Cranberries. The new cereal is generously loaded with almonds and cranberries, has multi-grain clusters of oats, wheat, rice, corn and barley and boasts of higher baked notes.
Available in the top metro cities of India in Modern Trade and General Trade stores currently, consumers can grab their pack for 150g for Rs. 99/- and a larger pack of 460g at Rs. 290/-.
Based on the success of Kellogg’s Muesli that has grown by 62% (Value) this year (source: Nielsen), Kellogg’s is confident of the success of Kellogg’s Crunchy Granola.
Announcing the launch, Mr. Sumit Mathur, Director- Marketing, Kellogg India said “Energy for my family” is top of the mind for an Indian homemaker on the breakfast table notwithstanding the rushed mornings. While consumers continue to seek more and more nutrition in the food choices they make, taste remains the primary driver of that food preference. Kellogg’s Granola is that tasty, oven baked creation carefully crafted to cater to both, taste and nutrition.”
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