Bollywood actress Katrina Kaif sure is on an endorsement spree. After recently being signed by PriyaGold for the company’s SuperStar chocolate bar, the Tiger Zinda Hai star will now be seen promoting Tropicana’s ‘My Health My Way’ campaign in India.
This is a first for both Kaif and PepsiCo’s fruit juice maker as this is the first time Tropicana is collaborating with a celebrity to endorse the brand. The ‘My Health My Way’ campaign, which will go live this April, focuses on the fast-paced millennial, which despite all odds makes way for a health and fitness routine that suits their everyday lifestyle.
“‘My Health, My Way’ is really the reality of our lives and this is why I have partnered with Tropicana for their new campaign. As an actress, I completely understand how choc-a-bloc a day can get, but I believe more and more young people are realizing how important it is to pay attention to health.
“With the kind of busy lives that young people lead today, I honestly believe that we have to find what works for us,” Katrina said in a statement.
Kaif, who has previously been the face of Tropicana’s mango beverage arms, Slice, will also endorse Tropicana Essentials IRON, a hero product in the Tropicana Essentials range of functional juice blends designed to address nutrient gaps in urban lifestyles, reported IANS.