We’d be lying if we said that we haven’t packed away our woolens or that we haven’t summoned our air conditioner service person because let’s face it, it’s going to be summer in less than a few weeks. And just in time for the sultry months, popular instant drink mix brand Rasna has rolled out a fiery new product, Rasna Masala Orange.
Speaking on the launch of Rasna Masala Orange, Piruz Khambatta, Chairman & MD, Rasna Pvt Ltd, said, “Over the years, we have unveiled unique, healthy and delicious fruit drink based flavours at affordable pricing. Rasna Masala Orange is healthy, got a unique spicy taste with well-known Rasna Nagpur Orange flavour.”
On her association with Rasna and tasting Rasna Masala Orange herself, the 37-year-old mom of one, said, “Be it in spicy burgers, pizzas or sandwiches, everyone in India is used to a spicy palate. It is for the first time in the country, we have a spicy soft drink in the form of Rasna Masala Orange. I am proud to associate with Rasna as they are giving India a chatpata orange drink that all of us love. Rasna Masala Orange is a great digestive, appetizer for the tastebuds which grownups and kids can drink anytime or on any occasion.”
As per reports, the Rasna Masala Orange is a unique product created through an innovative combination of real juice with spices such as Black Pepper, Cinnamon, Ginger, Cumin, Red Chillies, Mint and Fennel Seeds that took over six months to perfect. The spiced fruit concentrate will be available in four pack sizes comprising of 32 glass pack at INR 40, 12 glass pack at INR 10, 1 glass at INR 5, and 1 glass at INR 2.