Cold pressed juice brand, Juice Up has just received $2 million of funding in a pre-series A round. This round of funding was led by Angel investors, Siddhartha Gupta and Ashvin Chadha.
All About Juice Up
We first told you about Juice Up last year, when the company was shipping approximately 15,000 juices a month.
Juice Up was launched in mid November 2014 by Riju Gupta, Chandan Agarwal, Rahul Bhasin and Manu Bhasin – all from diverse backgrounds – Juice up creates 100% raw and natural cold pressed juiced.
“We call ourselves Fresh Food Concepts. We aspire to create a brand that stands for things that matter – our own health and the health of our environment. We are very touchy about it…. says a statement on the Juice Up website.
Flavours in the Juice Up portfolio include Hello Yello – with pineapple, pear, sweet lime, yellow bell pepper, yurmeric and amla – 24 carrot, with amla, apple, carrot, lemon and orange and Green Mile with apple, pear, celery, spinach, lemon and basil.
Recently, the company announced it secured Rs.13.5 crore in funding.
It will use this funding to enhance its production facility, sales and distribution network. It aims to reach a sale point of 75,000 bottles a month.
“Delhi NCR is bigger than many countries in the world. This gives us a great opportunity to grow 20X in this region alone,” said Riju Gupta to Vcccirle.
In the recent years, cold pressed juices have gained in popularity across India as consumers’ demand more healthy beverage options.