Adding to its ‘Better For You’ snacking portfolio, Hershey India has launched Sofit Protein Cookies in the presence of Herjit Bhalla, Managing Director, Hershey India and brand ambassador of Sofit, John Abraham. The event was held at Tote On The Turf in Mumbai on Tuesday and the cookies were launched in front of the media. The cookies will be available in stores in three variants – natural cocoa with flax seeds, mango with almonds and raisins with flax seeds.
Sofit Protein Cookie Launch
“Bringing a unique and consumer-relevant product such as a cookie with the goodness of protein, into this $2.8 billion biscuit category, is a perfect next step for the Sofit brand. Sofit is well-regarded among consumers as a brand that provides protein and other nutrients. Sofit Protein Cookies makes it easy and convenient to have a crunchilicious snack that is better for you,” said Mr. Bhalla at the launch. The cookies contain the benefits of protein, omega-3, fibre and vitamins. It is also made without the use of any trans-fat and maida and has ingredients like wheat, oats, soy, flax seeds, almonds, raisins, cocoa and mango.
“I have been proud to represent Sofit because it cares about providing protein and nutrients to consumers who seek better ways to snack. The launch of Sofit Protein Cookies continues this journey. As more people seek to lead an active and healthier lifestyle, I am happy that Sofit has introduced a tasty way to consume nutrients in the form of crunchy cookies which can provide them the energy to do more,” says John Abraham, the brand ambassador of Sofit. The cookies will be available at Rs. 45 for a 100 gram pack and for Rs.65 for the Take Home Pack of 150 grams.