Jamie Oliver Proposes Regulating Energy Drinks Like Cigarettes


Chef Jamie Oliver has been a proponent of children’s health for a long time. The chef has spoken about child obesity and their sugar consumption on various occasions and on one such recent event, Oliver urged companies and authorities to place a ban on selling energy drinks to children.

The cookbook writer advocated against caffeinated energy drinks, saying that they pose serious risk to the health of kids and teens, who he says use them to get “a legal high.” He also blamed manufacturers for the popularity of such drinks, aiming the kid-friendly graphics and bright colours used in their advertising.

The chef further held retailers and supermarkets responsible for targeting sales display to school kids. “Managers at supermarkets will change the whole front of a supermarket metro, a small supermarket, based on whether the kids are at school or not”, the chef said, adding that “And if the kids are at school, you’ve just got energy and sports drinks everywhere and you can’t see any food. And then the minute they’re off school it turns back to food again.”

Image: BBC.com

“If you say, ‘Let’s be really honest, who thinks a six and seven-year-old should have an energy drink? Eight? Nine? 10? 11?’ You ain’t going to get no hands in the air until (you say age) 17, 18,” he said on Tuesday from London. According to a report, caffeinated energy drinks claim to boost energy, reduce fatigue and improve concentration. The amount of caffeine typically exceeds Health Canada’s maximum daily intake for kids.

Related Post

Oliver went ahead to propose a solution for controlling the sale of such drinks. He suggested imposing restrictions on the age of anyone who purchases them, similar to the regulations on cigarette sales.

What do you think of the chef’s propositions? Are they too harsh or is what he saying really necessary to keep kids fit and healthy? Let us know in the comments below!


Feature Image: Jamie Oliver

Source: Infotel.ca


Binge eater by day and binge watcher by night, Ankita is fluent in food, film, and Internet. When she’s not obsessing over the hottest trends, tacos, and the perfect author’s bio, you can find her under a pile of Jeffery Archer’s novels or looking for the nearest wine shop.

Share Now
Published by

Recent Posts

SMOOR EID special products

EID Hamper by SMOOR This Ramadan, gift delights thoughtfully handpicked by SMOOR. Bring home hampers…

3 weeks ago

This Independence Day, National Geographic to premiere ‘Buried Seeds’; the inspiring journey of world-renowned Indian Chef Vikas Khanna

“Buried Seeds uncovers many memories and emotions that were hidden inside me for so long”…

9 months ago

What’s cooking between National Geographic and Chef Vikas Khanna ahead of Independence Day

  National Geographic, a brand known for its rich legacy of authentic and impactful storytelling…

10 months ago

7 Appliances That Will Make Your Time In The Kitchen A Little Easier

  The world today has no time to stop and no time to waste. Everything…

10 months ago

Coverture Chocolates : SMOOR

  A brand that crafts the ultimate indulgence experiences with couverture chocolates brings a set…

10 months ago

Hilton Honors Unveils Exclusive Offer for Dining ‘Like a Member’

Members to receive exclusive access to attractive perks and privileges at Hilton dining establishments in…

10 months ago