Will Smith’s son and actor, Jaden Smith have sued Hampton Creek. Smith’s start up which sells water in recyclable cartons has filed suit against Hampton Creek, stating that the company has violated a trademark agreement established in 2014 involving logos and marketing.
Hampton Creek, well-known for their vegan mayonnaise, Just Mayo have changed its website and product packaging to emphasize the word “just.”
Jaden Smith’s company says that Hampton Creek’s change from the cursive font has caused customers to confuse the two brands, which previously were easier to differentiate.
This year has definitely been not a good one for Hampton Creek, whose products were removed from the shelves of Target a few months ago citing issues like how its products were contaminated with pathogens including salmonella and listeria, and inaccurately mislabeled to leave out GMO ingredients or those that were not strictly vegan, like honey.