ITC Foods has added a new snack to their portfolio with the launch of Bingo! Tangles Masala Cheese. Bingo! Tangles is now available in the new Masala Cheese flavour, Masala Tangle, Salted Tangle and Tomato Tangle.
Blending Indian And International
According to a statement released by ITC Foods, the Bingo! Tangles Masala Cheese flavour combines cheese with a touch of masala making it appealing to both an Indian and International palettes.
Bingo! Tangles are made out of multiple strands fused together to create a crunchy exterior and puffy interior.
Commenting on the launch VL Rajesh, the Divisional Chief Executive of ITC Foods said “Bingo! Tangles has been an innovation we are proud of. It has also been blessed with an expanding consumer franchise. To further the brand’s reach we now present ‘Tangles Masala Cheese’ – another delectable reason for the consumer to dig into Tangles.”
The new product is available in trade outlets across South India in 18 gram packs priced at Rs.5 and 40 gram packs priced at Rs.10. It will soon be available across India. ”
Along with Bingo! ITC foods has a collection of other products including Asshirvaad, Sunfeast, Yipee!, Kitchens of India, B Natural and Mint-O..