ITC Foods Enters Coffee Segment With Sunbean Gourmet Coffee
After recently venturing into the luxury chocolate market, major FMCG Company ITC has entered the coffee market with the launch of two coffee flavours. The flavours were launched in Bangalore on September 6th.
Sunbean Gourmet Coffee
The new coffee, named Sunbean Gourmet coffee is available in two variants – Nicamalai and Panagiri. Commenting on the launch, the Divisional Chief Executive of ITC Foods Division said “We first launched Sunbean Gourmet Coffee at ITC Sonar in Kolkata, and we have been receiving good feedback from there. Following its launch here in Bengaluru, it would be launched across our luxury hotels by October. The product is eight years of our research and it’s available in two variants — Nicamalai and Panagiri.”
Nicamalai is a fruity sweet blend, with beans from Nicargua and Anamalai while the Panagiri is a stronger blend Arabicas from the Baba Budangiri Hills.
Rajesh commented that ITC is looking at establishing Sunbean as a gourmet brand saying “Right now, our focus is on establishing Sunbean as a premium brand and only after that, we will go to the mass market,” he said.
The new coffees will be served at the F&B outlets in the ITC Hotels Chain as well as available in ready roasted coffee bean form priced at Rs.800 for 200g.