Over the next few months, Indian train travellers will be able to enjoy Domino’s pizzas across more areas in India thanks to efforts by Domino’s and the Indian Railway Catering and Tourism Corporation (IRCTC) to expand Domino’s reach.
Domino’s and The IRCTC
A year ago, Domino’s and the IRCTC collaborated to allow Domino’s to deliver fresh pizzas to train passengers. Using a combination of IRCTC’s and Domino’s logistics, the brand delivered over 10,000 pizzas across Tier 1, 2 and 3 cities.
The collaboration was a part of the IRCTC’s larger e-catering service, Food On Track, which has also partnered with Kellogg’s To Go, Chaayos, FoodPanda and Haldiram’s.
Expanding Their Reach
The agreement to expand the reach of Domino’s pizza across train routes will make the pizzas available at 130 stations in 107 cities over the next few months – a considerable rise from the 52 cities and 60 stations it currently delivers to. Using the IRCTC app and website, customers can place orders for the pizzas and have them delivered right to their train berth at specified stations.
Speaking on the partnership, Ajay Kaul, the CEO of Jubilant FoodWorks which managed Domino’s in India said, “The results of the partnership so far have been very heartening with consumers traveling in trains under the purview of the service have availed of, and appreciated, the service. We are excited to be catering to Indian Railways passengers across many more cities and are gearing up to widen our menu for the passengers. Domino’s Pizza has retail presence in more than 230 cities and the opportunity for us to grow this partnership is immense. And with the approaching summer vacations, we are anticipating increased demand, especially by the young Domino’s Pizza loving passengers.”
Meanwhile, after the announcement shares in Jubilant FoodWorks hit a 5% rise on the Bombay Stock Exchange at Rs. 1257.65.